Case Study - Vanlife Conversions
A game-changing website rebuild
Transforming Vanlife Conversions' Digital Presence
When the team at Vanlife Conversions approached us about designing a new website for their business, we knew we had to create something special. They wanted something that would stand out amongst their competitors and showcase their distinctive mix of luxury and comfort. The results speak for themselves—within 90 days of launch, they saw website sessions more than double and unique visitors increase by 79%.
We first designed the site, carefully selecting a new colour scheme and font pairing, then built everything from scratch within Webflow. While the bulk of this project centred around the website redesign, we also enhanced other elements of their digital marketing strategy. We helped them select and integrate a new CRM, provided strategic SEO guidance, and created a custom analytics dashboard to track their growth.
From concept to captivating reality
Crafting a Digital Experience
We began by creating comprehensive designs in Figma, meticulously planning every aspect of the user journey before writing a single line of code. This design-first approach allowed us to experiment freely with layouts, test different user flows, and perfect the visual hierarchy without technical constraints. Once we'd refined every detail—from micro-interactions to responsive breakpoints—we moved into Webflow for the build. This platform proved ideal for bringing our ambitious vision to life, offering the advanced customisation capabilities needed to implement the sophisticated animations and dynamic features we'd designed.
The finished website needed to do more than just showcase vans—it had to sell a complete lifestyle transformation. Vanlife Conversions wasn't simply offering vehicle modifications; they were providing keys to freedom, mobile luxury, and endless adventure. We crafted an experience that lets visitors feel the morning coffee overlooking mountain views, the satisfaction of a perfectly organised compact space, and the thrill of waking up somewhere new each day. The blog became a vital storytelling platform, sharing customer adventures, build diaries, and lifestyle inspiration that keeps visitors returning.
Key features
Amplifying impact with smart tools
Beyond the Build: Digital Strategy
Creating a website was just the beginning. We understood that Vanlife Conversions needed more than great design to succeed online—they needed the right tools and strategy to connect with customers and measure their success. The integrated approach we developed helped drive those impressive results: 2.1x more sessions and 5.1x more pageviews in just three months.
SEO
We conducted a comprehensive SEO audit and rebuilt their entire search strategy from the ground up. This included crafting compelling meta descriptions with targeted keywords, optimising all images for faster loading and better rankings, and creating clear guidelines for ongoing content. These improvements were instrumental in driving that 79% increase in unique visitors.
Email Marketing
We helped Vanlife Conversions research and select the ideal CRM platform for their needs, then handled the complete setup and integration. We designed three targeted forms and connected them to separate audience segments within the platform—newsletter subscribers, direct enquiries, and book waiting list sign-ups. We also configured a dedicated subdomain for hosting event landing pages, creating a seamless journey from first contact to conversion. This strategic approach to email marketing helps them nurture leads and maintain relationships with past customers.
Data & Insights
After configuring Google Analytics, we built a comprehensive dashboard in Looker Studio that brings together website and social media data from YouTube, Facebook and Instagram. This gives Vanlife Conversions real-time visibility into what's working—crucial intelligence that helps them better understand their online presence.
What Vanlife Conversions said about the project
We recently collaborated with Tidal Wave Digital to develop our company's new website, and the experience was outstanding. From the start, they went above and beyond to ensure our vision was brought to life.
Ross took the time to listen to our ideas and goals, making sure every element of the website reflected our brand's identity. Their commitment to our vision was clear from the outset, both in terms of functionality and aesthetics. Ross learnt about our ethos and market positioning, resulting in a website that feels like a natural extension of our identity, with intricate details that create an engaging user experience while being optimised for SEO and responsiveness.
They have been a pleasure to work with, with great communication and support, keeping us informed at every stage. They also provided valuable insights and suggestions that we had not even considered, demonstrating their extensive knowledge and experience. We have even seen an increase in enquiries through our website in just a couple weeks of launching the new one.
We highly recommend Tidal Wave Digital, and we could not be happier with the service we received and our beautiful new website. Thank you, Ross!
Emily Arnold - Co-Founder / Head of Business Operations
The Results
Using Google Analytics, we compared data from 90 days before the launch to the first 90 days after going live. The numbers were staggering and validated every strategic decision we'd made together.
2.1 x
As many website sessions
5.1 x
As many pageviews
79%
Increase in unique visitors
-15%
Drop in bounce rate
These results demonstrate the power of combining beautiful design with strategic thinking. The new website doesn't just look better—it works harder, keeping visitors engaged and driving real business growth. For Vanlife Conversions, this digital transformation has opened up new opportunities and positioned them as leaders in the luxury van conversion market.
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