1. Who we are

Tidal Wave Digital LTD is a digital marketing agency. Our company number is 14872327 and our registered office address is 3rd Floor 86-90 Paul Street, London, United Kingdom, EC2A 4NE.

2. The purpose of this privacy policy

This privacy policy describes how we, as a data controller, collect, process, and store your information. We collect this information when you use our website, express an interest in doing business with us, or when you contract to use our services.

Please be aware, we may also act as a data processor on behalf of our customers. In this situation, the customer is the data controller and we have appropriate agreements in place with these customers. Our processing of this personal information is subject to the terms of such agreements and is not covered in this policy.

We do not knowingly collect data relating to children and our website is not intended for their use.

3. The type of personal information we collect

We currently collect and process the following information provided by you:

• Names
• Phone numbers
• Email addresses
• Job titles
• Company names
• Company addresses
• Messages sent to us via email, through our online form, or communicated to us via telephone
• Any extra information needed in order to provide our services

We also collect technical information relating to cookies and the use of our website.

4. How we acquire your personal information

We obtain your information either directly, when it is provided by you, or when you interact with our website via technologies such as cookies.

5. How we use your information

We use the information you have given us in order to conduct our day-to-day business and provide our services. Examples of this include:

• To respond to enquires made through email, telephone, or our online form
• To provide various digital marketing and web design services to our clients
• To maintain communication throughout the course of a service or project
• To send administrative information such as invoices and contracts, or to provide updates to our policies

6. How we share your information

We may share your information with various third parties. Third parties include service providers, contractors and agents who perform services either for us or on our behalf. We only share whichever information is necessary for them to perform their services and, where possible, we have contracts in place to safeguard your information.

Examples of third parties include:

• Invoice, billing, and accountancy services
• Website analytics processors such a Google Analytics and Google Tag Manager
• Data backup and security services such as Google Drive or Dropbox
• Providers of payment services
• Professional advisors such as lawyers, insurance agents, and accountants
• Contractors or sub-contractors who perform work or services for us or on behalf of our company

We may also share your information in the event of a transfer, merger, or acquisition of all or part of our business.

7. GDPR

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

1. Your consent. You are able to remove your consent at any time. You can do this by contacting admin@tidalwavedigital.co.uk
2. We have a contractual obligation.
3. We have a legal obligation.
4. We have a vital interest.
5. We need it to perform a public task.
6. We have a legitimate interest.

8. How we store your personal information

Your information is securely stored. We keep your information only for as long as is reasonably necessarily to conduct our day-to-day business, and for any legal, regulatory, and tax and accountancy purposes. We may also retain your data for a longer period in the event of a complaint made towards our company. After this point, we will delete your data.

We have appropriate security measures in place to reduce the risk of loss, unauthorised access, disclosure, or modification of your personal information. We also limit access to your data to those employees, contractors, agents and other third parties who have a need to know in order to fulfil their obligations or conduct their services.

9. Cookies

We use cookies and other tracking technologies to access or store information. For more details on how we use cookies, please see our cookie policy at https://tidalwavedigital.co.uk/cookie-policy.

10. Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at admin@tidalwavedigital.co.uk if you wish to make a request.

11. Questions and complaints

If you have any concerns about our use of your personal information, you can contact our DPO (Data Protection Officer) by email at admin@tidalwavedigital.co.uk, by phone on 0208 051 2287, or by post at:

Tidal Wave Digital LTD
3rd Floor
86-90 Paul Street
London
EC2A 4NE
United Kingdom

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk