Case Study - Vanlife Conversions
Case Study - Vanlife Conversions
Discover how we helped Vanlife Conversions achieve its online goals through a visually captivating and user-friendly website.
Upgrading Vanlife Conversions marketing capabilities
When the team at Vanlife Conversions approached us about designing a new website for their business, we knew we had to create something truly eye-catching. They wanted something which stood out amongst their competitors and that showcased their distinctive mix of luxury and comfort. We first designed the site, picking out a new colour scheme and font selection, and then built it from scratch within Webflow.
While the bulk of this project centred around the website redesign, we also worked on other elements of their digital marketing strategy. We helped them pick out and connect a new CRM, advised them on SEO, and created a custom dashboard for them to measure their data.
A brand new website
As part of this project, we created a brand new website within Webflow. This was the perfect platform in which to build and host the new site due to its advanced design and customisation capabilities.
Key features
We created three custom forms and linked them to individual groups within a chosen CRM platform. These were split between newsletter subscribers, contact submissions, and requests to join a waiting list for an upcoming book. A subdomain was created to be used by the CRM in order to host event landing pages.
- Attractive full-page headers.
- On scroll animations used across the site.
- A navbar which retracts when a user scrolls down and reappears when a user scrolls upwards. This helps optimise screen real estate on mobile devices.
- Custom side menu with blurred background effect when open.
- A range of galleries, all with lightboxes and with responsive swiping action on mobile devices.
- Multiple CMS collections to control and allow easy editing / uploading to different sections of the website. These include the blog, guides, and for sale sections.
- Interactive timeline animation on the process page.
- A custom slider to display van layout options with van renders.
- Fully responsive to ensure the site looks great across all device sizes.
CRM & Analytics
As well as creating their new website, we also helped with other areas of their digital marketing.
CRM & Email Marketing
We created three custom forms and linked them to individual groups within a chosen CRM platform. These were split between newsletter subscribers, contact submissions, and requests to join a waiting list for an upcoming book. A subdomain was created to be used by the CRM in order to host event landing pages.
Analytics
After setting up and connecting a Google Analytics account, we created a dashboard for the Vanlife Conversions inside Looker Studio. This helps the team understand how people are interacting with their website. Social media is a vital part of the company's marketing strategy, so we also added stats from YouTube, Facebook and Instagram to the dashboard as well. They now have a complete picture of the company's online presence.
What Vanlife Conversions said about the project
We recently collaborated with Tidal Wave Digital to develop our company's new website, and the experience was outstanding. From the start, they went above and beyond to ensure our vision was brought to life.
Ross took the time to listen to our ideas and goals, making sure every element of the website reflected our brand's identity. Their commitment to our vision was clear from the outset both in terms of functionality and aesthetics. Ross learnt about our ethos and market positioning, resulting in a website that feels like a natural extension of our identity with intricate details that create an engaging user experience while being optimised for SEO and responsiveness.
They have been a pleasure to work with with great communication and support, keeping us informed at every stage. They also provided valuable insights and suggestions that we had not even considered, demonstrating their extensive knowledge and experience. We have even seen an increase in enquiries through our website in just a couple weeks of launching the new one.
We highly recommend Tidal Wave Digital and we could not be happier with the service we received and our beautiful new website. Thank you Ross!
Emily Arnold - Co-Founder / Head of Business Operations
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